Dear Media Buyer:
PALAESTRA - devoted to sport, physical education,
& recreation for
individuals with disabilities.
Become acquainted with our award winning
PALAESTRA MAGAZINE by reviewing the information below.
Because of your interest in those with disabilities, we trust
you will find our mission and commitment to excellence worthy
of consideration for your next advertising investment.
The premier issue of PALAESTRA was published
in October, 1984. Shortly thereafter, copies were presented to
a meeting of the Committee on Sport for the Disabled (COSD,
now U.S. PARALYMPICS) of the United States Olympic Committee
(USOC). PALAESTRA was well received, earning their unanimous
endorsement, and since then has been published in cooperation
with the USOC. In the spring of 1991, PALAESTRA received further
endorsement from the field from two fine professional organizations:
the Adapted Physical Activity Council (APAC) of the American
Alliance for Health, Physical Education, Recreation and Dance
and the American Amputee Foundation (AAF). In 1998, APENS
decided to give a subscription to each newly certified Adapted
Physical Education Specialist. In 2005, both the U.S. PARALYMPICS
and the Lakeshore Foundation decided to give PALAESTRA
to their memberships. We see these moves as significant acts
of faith in a fine publication, as well as alignment of our three
specialties with their respective national organizations.
- An article published in the Adapted
Physical Activity Quarterly, September, 1998, by Dr. Greg
Reid, analyzing 66 worldwide publications on sport and physical
activity for those with disabilities, ranked PALAESTRA number
one in the field, and recommended it as must reading for anyone
wanting to stay abreast of the developing adapted physical activity
scene. Finally, we appreciated the confidence Tuesday's Child
placed in PALAESTRA during the summer of 1999 when it selected
this publication as its choice to fulfill its remaining commitments
to both subscribers and advertisers when, regretfully, it closed
its doors, thus greatly expanding PALAESTRA's readership.
As the publishers of PALAESTRA, we guarantee
distribution to subscribers and prospective subscribers reaching
every State. Readership is 50-60,000. Further exposure to thousands
more interested in the area of disability may be obtained through
a linkage on the PALAESTRA website.
Please join PALAESTRA as it serves a
growing, enthusiastic audience of consumers with disabilities,
professionals, and parents who are active in the growing sport
and wellness movement. Put your company's ads where your customers
are...in the magazine that they know and trust. Whether you need
to market a product or show oneness with the physically challenged
community, let PALAESTRA work for you...it has the audience!
We look forward to helping your firm
reach its marketing potential.
- Sincerely yours,
-
- David P. Beaver, EdD
Editor-in-Chief
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