A Rationale for Advertising in PALAESTRA

Approximately 52 million individuals with disabilities live in the United States today.

Seven national community based disability sports organizations (CBO) are disability-specific and multi-sports oriented in the United States. . .all belong to the United States Olympic Committee through the U.S. Paralympics program.

Five national governing bodies are disability-specific and multi-sports oriented in Canada. All belong to the Canadian Federation of Sport Organizations for the Disabled.

More than 30 active special interest organizations exist in the United States with commitments to the community of those with disabilities.

Today, there are more than 125,000 athletes, volunteers, and professionals active in the growing competitive sports for athletes with disabilities movement in the U.S. aligned under the International Paralympic Committee, not to mention the million individuals world-wide associated with Special Olympics International or the deaf within programs of the United States of American Deaf Sports Federation.

To countless others, the popular wellness concept of enhancing one's self-image is beginning to have widespread appeal, giving rise to new interest in physical fitness for those with disabilities.

Now there is a quality publication presenting sport, physical education, dance, recreation, and related activity areas for those with amputations, people who are visually impaired, have cerebral palsy, auditory impairments, dwarfism, mental retardation, spinal cord injuries, and les Autres. . . this magazine is PALAESTRA: Forum of Sport, Physical Education & Recreation For Those With Disabilities.

PALAESTRA serves students, adults, and athletes along with thousands of professionals and volunteers involved in sport, physical education, dance, recreation, and other activity areas for individuals with disabilities.

If your market includes any of the following groups, then you want PALAESTRA in your marketing program.